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EFFIE 2010 Winners The Grand Effie The Effective Agency of the Year Retail/Etail Food, Confectionary & Snacks Beverages – Alcoholic & Non - Alcoholic Other Consumer Goods Healthcare Consumer Services One-to-One Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking New Product or Service Small Budget Under $500,000 Small Budget $500k - $1 Million  > How a little 'Hope, Love and Courage' revitalised one of Australia's longest standing charity fundraisers   Player - The launch of the new name in racing and sports betting   Kids can do BIG things Best State Campaign Best Marketing Campaign

Campaign: How a little 'Hope, Love and Courage' revitalised one of Australia's longest standing charity fundraisers Client: McDonald's Australia and Ronald McDonald House Charities (RMHC) Australia Agency: DDB and phdcreative Case study: View Advertisement: Sponsored by: SBS in Language Click to go to sponsor's site