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EFFIE 2011 Winners The Grand Effie The Effective Agency of the Year Food   Bega Cheese: “How human values can still win against price discounting”  > How advertising moved Carnation from ‘old fashioned’ to ‘on trend’   How the return of the real bakery led to the return of more customers   Chasing Magnum Gold Beverages Other Consumer Goods Financial Services Other Services Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking New Product or Service Small Budget Under $500,000 Small Budget $500k - $1 Million Best State Campaign Multicultural/Indigenous

Campaign: How advertising moved Carnation from ‘old fashioned’ to ‘on trend’ Client: Nestlé Agency: Mojo Case study: View Advertisement: Sponsored by: The Newspaper Works Click to go to sponsor's site