CATEGORIES & AWARD CRITERIA
The Grand Effie is recognised as the highest accolade 'Best in Show'. The winning campaign will be selected from those campaigns judged as Gold Effie winners.
The Effective Agency of the Year - Sponsored by COMMONWEALTH BANK
This award recognises the most significant contribution made by an advertising agency to the success of their clients in the EffiE Awards. The award is based on the weighted value of the Gold, Silver and Bronze Effie Awards.
Gold, Silver and Bronze Effie trophies can be awarded in each category at the discretion of the judges. Awards may not be given in all categories
A. Retail/Etail
B. Food, Confectionary & Snacks - Sponsored by
THE NEWSPAPER WORKS
C. Beverages – Alcoholic & Non-Alcoholic - Sponsored by BACARDI
D. Other Consumer Goods
Includes motor vehicles, appliances, cameras, computers, household, personal care, fashion, pet care etc
E. Healthcare - Sponsored by
HEALTHCARE COMMUNICATIONS COUNCIL
Covers products that are registered with the Australian Register of Therapeutic Goods (ARTG).
F. Consumer Services - Sponsored by TRAPDOOR PRODUCTIONS
Includes Financial Services
G. One-to-One - Sponsored by OPEN UP TO MAIL
Covers products and services marketed from one business to another. Includes business and professional services
H. Travel, Leisure & Media - Sponsored by RADIO NETWORK
I. Government, Corporate And Social Services (includes NGOS)
- Sponsored by B&T
J. Return on Investment - Sponsored by PEGASUS SYSTEMS
Campaigns that most convincingly demonstrate a profitable investment return on the marketing money used (not necessarily the largest benefit).
K. Long Term Effects - Sponsored by
ADVERTISING STANDARDS BUREAU
Campaigns that most convincingly achieve sustained success for a period of at least four years with a consistent, or evolving, strategy. A ‘campaign’ may be a single creative idea with multiple executions, merely a linking device, or simply a consistent strategy. The current year’s results must be included.
L. Most Original Thinking - Sponsored by ADSTREAM
Campaigns that made judges think “I wish I’d thought of that” – whether this be in insight, strategy, content, media use or measurement technique.
M. New Product or Service - Sponsored by EYE
The most effective campaigns for a new product or service launched during the two years preceding the call for entries (January 2007 - 31 March 2009)
N. Small Budget
(a) Under $500,000
The most effective campaigns on a total budget of under $500,000.
(b) Between $500,000 - $1 Million
The most effective campaigns on a total budget of between $500,000 - $1 Million.
O. Best State Campaign - Sponsored by OZTAM
The most effective campaigns that ran only in one (or, at most, two) States, produced by an agency from one of those States.
P. Multicultural/Indigenous - Sponsored by SBS IN LANGUAGE
The most effective campaigns primarily targeted at a group for whom English is not their first language.
Q. Best Marketing Campaign - Sponsored by TELSTRA
This category is for an entire marketing campaign and is intended to be entered by the client companies and their agencies for a single brand. It is to showcase how a business can generate effectiveness using multiple aspects of the marketing mix including pricing, communications, product / packaging, distribution and (if appropriate) service.