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EFFIE 2011 Winners The Grand Effie  > The first pillow with a ‘best-before’ date The Effective Agency of the Year Food Confectionary & Snacks Beverages Other Consumer Goods Financial Services Other Services Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking New Product or Service Small Budget Under $500,000 Small Budget $500k - $1 Million Best State Campaign Multicultural/Indigenous

Campaign: The first pillow with a ‘best-before’ date Client: Tontine Agency: Happy Soldiers Case study: View Advertisement: Sponsored by: Millward Brown Click to go to sponsor's site