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EFFIE 2009 Winners The Grand Effie Retail/Etail Food, Confectionary & Snacks Beverages – Alcoholic & Non-Alcoholic   Category Winner  > Pure Blonde's Brewtopia   The MOTHER of all re-launches   Striking the goliath of iced tea with an innovative, strategic punch Other Consumer Goods Healthcare Consumer Services B2B Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking New Product or Service Small Budget Best State Campaign Multicultural/Indigenous

Campaign: Pure Blonde's Brewtopia Client: Carlton & United Breweries Agency: Clemenger BBDO Melbourne Case study: View Advertisement: Sponsored by: Bacardi Click to go to sponsor's site