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EFFIE 2010 Winners The Grand Effie The Effective Agency of the Year Retail/Etail Food, Confectionary & Snacks Beverages – Alcoholic & Non - Alcoholic Other Consumer Goods Healthcare Consumer Services One-to-One Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking New Product or Service Small Budget Under $500,000  > The Great Christmas Gift Wrapping Swindle   How to save an iconic Australian radio station - Ask Richard (Branson)   Fading brand legend gets FUICed and wins 9.5% growth   Tape Recorder Small Budget $500k - $1 Million Best State Campaign Best Marketing Campaign

Campaign: The Great Christmas Gift Wrapping Swindle Client: Football Federation Australia Agency: Lowe Sydney Case study: View Advertisement: Sponsored by: SBS in Language Click to go to sponsor's site