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EFFIE 2011 Winners The Grand Effie The Effective Agency of the Year Food Beverages Other Consumer Goods Financial Services Other Services  > 350% more efficient with just 28% of the budget – experience makes the difference.   How a ‘functional family’ injected relevance back into the fixedline home phone Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking New Product or Service Small Budget Under $500,000 Small Budget $500k - $1 Million Best State Campaign Multicultural/Indigenous

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