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EFFIE 2011 Winners The Grand Effie The Effective Agency of the Year Food Beverages Other Consumer Goods Financial Services Other Services Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking   The first pillow with a ‘best-before’ date  > Showing your support for those who cannot see   How NAB's break up changed banking in a single day   How Carlton Mid became a Queensland local. New Product or Service Small Budget Under $500,000 Small Budget $500k - $1 Million Best State Campaign Multicultural/Indigenous

Campaign: Showing your support for those who cannot see Client: Guide Dogs Australia Agency: Clemenger BBDO Melbourne Case study: View Advertisement: Sponsored by: Adstream Click to go to sponsor's site