2010 Australian EFFIE Awards - Finalists Announced

The campaigns that have made Round Two of EFFIE judging were announced today.  The 102 finalists are competing for advertising effectiveness awards across 17 categories.

-   Record 102 of 154 entries make cut into Round Two of EFFIE judging

-   45 Round One Judges impressed by quality of entries

Full Media Release - 2 June

The Australian Effie Awards Finalists 2010

Effie Awards attracts record number of entries

The 2010 Australian Effie Awards have attracted 154 entries from agencies and clients, representing an 18% increase from 131 entries in 2009.

Media Release -17 May

The Australian Effie Awards launched in Sydney on 28 Jan 2010

Matthew Melhuish, Effie Awards Chairman, welcomed guests and introduced Amanda Johnston-Pell (Telstra), Joe Talcott (AANA) & Scott Davis (Leo Burnett) who shared their tips on writing a winning entry.

See pictures hereTelstra sponsors Australian EFFIE Awards (January 14, 2010)

Telstra has signed on as principal sponsor of the EFFIE Advertising Effectiveness Awards for the next three years.

“We are privileged to have one of Australia’s iconic companies associated with the event,” said the Chairman of the Australian EFFIE Awards, Matthew Melhuish.

“The decision by Telstra to join the family of EFFIE supporters is great news for the on-going strength of the programme and is an indicator of client respect for the EFFIE programme and the importance of producing campaigns that truly work,” he said.

Download the Full Media Release HERE

Finalists Found for Inaugural Australian EFFIE Awards ( 29 May , 2009)

 2009 EFFIES Release

 EFFIEs 2009 Finalists 

'Call for Entries' closed (6 May, 2009)

The inaugural AFA EFFIE Awards for effective marketing communications have attracted 131 entries from 48 advertising agencies and clients.

 EFFIE Awards Attract Bumper Entries