2011 Australian EFFIE Awards
2011 Australian EFFIE Awards
The 2011 Grand Effie Award Goes to Tontine's campaign for "The first pillow with a 'best-before' date
- Happy Soldiers takes out The Grand Effie
- 8 gold Effie's awarded overall
- Clemenger BBDO Melbourne takes out The Effective Agency of the Year
Happy Soldiers has been awarded the Grand Effie at the 3rd annual Effie awards. Their "The first pillow with a 'best-before' date" campaign on behalf of Tontine took out two Gold Effies.
Media Release | Full List of Winners
Round 1 Finalists Announced
- 95 out of 214 entries make the cut into Round Two of EFFIE judging
- 80 industry judges have picked the Round One finalists
Full Media Release - June 7 2011 | Download Finalists
Record Entries Attracted
The 2011 Australian EFFIE Awards have attracted a record 214 entries from agencies and clients, the highest number of entries to date.
Full Media Release - 30 May 2011
Call for Entry Launch
The EFFIES Call for Entry launched today in Sydney, with the presentation of this year's 18 categories open for entry. Download the full media release
2010 Australian EFFIE Awards
2010 Australian EFFIE Awards
The Grand Effie Award Goes to the Nestlé campaign for "How Allen's Put the Smiles Back into Jellies"
- JWT Sydney takes out The Grand Effie
- 17 gold EFFIE's awarded
- Clemenger BBDO Proximity Melbourne takes out The Effective Agency of the Year
The top prize at the second Australian Effie Awards has been won by JWT with their "How Allen's regained its category crown by using fresh insight to put the smiles back into Jellies" campaign on behalf of Nestlé.
Full Media Release
Full media release here
Download a list of all the winners
2010 Australian EFFIE Awards - Finalists Announced
The campaigns that have made Round Two of EFFIE judging were announced today. The 102 finalists are competing for advertising effectiveness awards across 17 categories.
- Record 102 of 154 entries make cut into Round Two of EFFIE judging
- 45 Round One Judges impressed by quality of entries
Full Media Release - 2 June 2010
The Australian Effie Awards Finalists 2010
Effie Awards attracts record number of entries
The 2010 Australian Effie Awards have attracted 154 entries from agencies and clients, representing an 18% increase from 131 entries in 2009.
Media Release -17 May
The Australian Effie Awards launched in Sydney on 28 Jan 2010
Matthew Melhuish, Effie Awards Chairman, welcomed guests and introduced Amanda Johnston-Pell (Telstra), Joe Talcott (AANA) & Scott Davis (Leo Burnett) who shared their tips on writing a winning entry.
See pictures here
Telstra sponsors Australian EFFIE Awards (January 14, 2010)
Telstra has signed on as principal sponsor of the EFFIE Advertising Effectiveness Awards for the next three years.
“We are privileged to have one of Australia’s iconic companies associated with the event,” said the Chairman of the Australian EFFIE Awards, Matthew Melhuish.
“The decision by Telstra to join the family of EFFIE supporters is great news for the on-going strength of the programme and is an indicator of client respect for the EFFIE programme and the importance of producing campaigns that truly work,” he said.
Download the Full Media Release HERE
Finalists Found for Inaugural Australian EFFIE Awards (29 May , 2009)
2009 EFFIES Release
EFFIEs 2009 Finalists
'Call for Entries' closed (6 May, 2009)
The inaugural AFA EFFIE Awards for effective marketing communications have attracted 131 entries from 48 advertising agencies and clients.
EFFIE Awards Attract Bumper Entries