2016 Effie Award Winners Announced
- The Monkeys named Effective Agency of the Year
- The Monkeys awarded Grand Effie for Operation Boomerang - Meat and Livestock Australia
- Six Gold Effies awarded overall
- Officeworks is awarded Effective Advertiser of the Year
The Monkeys has been named Effective Agency of the Year at the 2016 Australian Effie Awards, scooping one Gold for Blackmore’s case: ‘The power of knowledge: How an 80-year-old reclaimed thought leadership’, and three Golds for Meat & Livestock Australia’s ‘Operation Boomerang’ a case which also won the coveted Grand Effie.
Described as Meat & Livestock Australia’s most successful Australia Day Lamb campaign to date,‘Operation Boomerang’ was awarded for demonstrating a very compelling and clear business case, with a high degree of difficulty; judges said the strategy was bold, disruptive, and extremely effective.
2016 Effie Award Winners | Full media release
Tuesday 23rd August, 2016
ThinkTV named Marquee Sponsor of Australian Effie Awards
ThinkTV, the new research and marketing company, has been named marquee sponsor of the 2016 Australian Effie Awards.
Formed in July 2016, ThinkTV is the researchdriven, marketing and technology development company formed by the Seven, Nine and Ten networks and MCN/Foxtel. Designed to provide the advertising and marketing community with the information they need to get the most value out of today’s multiplatform TV, the brand sees strong alignment with the Australian Effie Awards, which champion marketing effectiveness and ideas that produce outstanding results for brands.
Full media release
Wednesday 6 July, 2016
2016 Australian Effie Awards Announce 92 Finalists in Round One
Following a rigorous round of online judging by 120 industry experts, The Communications Council announces 92 finalists from 32 agencies on behalf of 43 clients have made it into round two of the Australian Effie Awards.
Finalists now compete for effectiveness awards across 22 categories, assessed by a team of 50 senior marketers, consultants and researchers.
Effies Chairman Anthony Freedman said “Congratulations to all of our finalists - each of these cases have demonstrated great results against challenging goals - an impressive achievement! The next round will be what distinguishes great from outstanding. Good luck in the next phase!”
Chairman of Judges, Colin Wilson-Brown said “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”
The Effie winners, Effective Agency of the Year, Advertiser of the Year, and Grand Effie will be announced at a presentation in Sydney on Thursday 8th September.
The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). Other sponsors and supporters include B&T, Healthcare Communications Council, The Digital Edge, The Monkeys Cobbler, Trapdoor Productions and UnLtd.
2016 Effie Award Finalists | Full media release