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The Effies Call for Entry has been launched at Sydney's MCA on the 31 January, 2012, with the presentation of this year's 19 categories open for entry.
Effies Chairman Matthew Melhuish kicked off this year's Sydney launch, welcoming guests, while Toby Dewar, General Manager Media, Sponsorship & Awards at Telstra stressed the importance of effective advertising and Martin Whelan, General Manager Marketing Business & Institutional Banking, Commonwealth Bank, shared what he looks for in a winning entry. More
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