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EFFIE 2010 Winners
The Grand Effie
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How Allen’s Regained Its Category Crown by Using Fresh Insight to Put the Smiles Back Into Jellies
The Effective Agency of the Year
Retail/Etail
Food, Confectionary & Snacks
Beverages – Alcoholic & Non - Alcoholic
Other Consumer Goods
Healthcare
Consumer Services
One-to-One
Travel, Leisure & Media
Government, Corporate And Social Services
Return on Investment
Long Term Effects
Most Original Thinking
New Product or Service
Small Budget Under $500,000
Small Budget $500k - $1 Million
Best State Campaign
Best Marketing Campaign
Campaign:
How Allen’s Regained Its Category Crown by Using Fresh Insight to Put the Smiles Back Into Jellies
Client:
Nestlé
Agency:
JWT
Case study:
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Sponsored by: Millward Brown
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