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EFFIE 2010 Winners The Grand Effie  > How Allen’s Regained Its Category Crown by Using Fresh Insight to Put the Smiles Back Into Jellies The Effective Agency of the Year Retail/Etail Food, Confectionary & Snacks Beverages – Alcoholic & Non - Alcoholic Other Consumer Goods Healthcare Consumer Services One-to-One Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking New Product or Service Small Budget Under $500,000 Small Budget $500k - $1 Million Best State Campaign Best Marketing Campaign

Campaign: How Allen’s Regained Its Category Crown by Using Fresh Insight to Put the Smiles Back Into Jellies Client: Nestlé Agency: JWT Case study: View Advertisement: Sponsored by: Millward Brown Click to go to sponsor's site