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EFFIE 2014 Winners Grand Effie  > How Suffering Made People Quit. The Effective Agency of the Year Retail / Etail Food Beverages Other Consumer Goods Healthcare Financial Services Other Services Digital Platforms Travel, Leisure & Media Return on Investment Short Term Effects Most Original Thinking New Product or Service Small Budget Long Term Effects Government, Corporate And Social Services Digitally Led Ideas Confectionery & Snacks Best State Campaign

Campaign: How Suffering Made People Quit. Client: Australian National Preventive Health Agency (ANPHA) Agency: AJF Partnership Case study: View Advertisement: Sponsored by: Millward Brown Click to go to sponsor's site