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EFFIE 2017 Winners The Grand Effie  > How not thinking straight led to long-term growth. Effective Agency of the Year The Effective Advertiser of the Year Long Term Effects Media Partnership Activation Media-Led Idea Use of Data On-Line Brands Insight & Strategic Thinking PR Led Campaign Digitally Led Ideas Small Budget New Product or Service Most Original Thinking Short Term Effects Return on Investment Not For Profit & Cause Related Marketing Government Travel, Leisure and Media Other Services Financial Services Health and Wellbeing Other Consumer Goods Beverages Food, Confectionery and Snacks Retail/Etail

Campaign: How not thinking straight led to long-term growth. Client: Lion - Dare Iced Coffee Agency: AJF Partnership Case study: View Advertisement: Sponsored by: Think TV Click to go to sponsor's site