Effie Awards


Call For Entries Open: Tuesday, 28 January 2020




Key Dates

Call For Entries Open:
Tuesday, 28 January 2020

On-Time Call For Entries Close:
Thursday, 11 June 2020

Extended & Final Deadline:
Thursday, 25 June 2020

Round 1 Online Judging:
Monday, 27 to Friday,  31 July 2020

Finalists Announced:
Wednesday, 12 August 2020

Round 2 Judging:
Tuesday, 15 September 2020

Executive Judging Review:
Monday, 21 September 2020

Awards Dinner & Presentation:
Friday, 30 October 2020


Please note eligibilty has been extended to 31 May 2020 an extra 2 months.


Advertising campaigns that ran in Australia during the period 1 April 2018 and 31 May 2020 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.

Previous Entries

Previous entries that have WON are not eligible to re-enter unless there is completely new creative, new data from the current eligibility period and a completely new case entry.

Previous entries that have NOT previously been awarded may be re-entered in subsequent Effies provided it is a new entry based on new data that complies with the current eligibility period. The entry does not have to contain new creative work.

Previous winners of Long Term Effects and Brand Value can re-enter as long as:

  • There is new creative
  • The entry complies with the rules for that particular category i.e. B8.  Brand Value or B10. Long Term Effects
  • There must be a two-year gap from last entry                                                                                                        

Categories & Changes in 2020

There are 26 categories to enter:

An entrant may select only one category for List A but there is no limit to how many categories are selected from List B per campaign.


Only 1 category can be entered

Food, Confectionery & Snacks
Other Consumer Goods
Health and Wellbeing
Financial Services
Other Services
Travel, Leisure & Media
Not For Profit Organisations


Multiple Categories can be entered

Best Smaller State Campaign
Short Term Effects
New Product or Service
Small Budget
Micro Budget
Most Original Thinking
Insight & Strategic Thinking
Brand Value
Return on Investment
Long Term Effects
Marketing Solutions Other Than Advertising
Media-Led Idea or Media Partnership
Shopper Marketing
Use of Data
Positive Change
Challenger Brands


New Categories or Changes to Categories

Challenger Brands

This is an award for challenger brands/businesses - smaller, existing, new, or emerging:

  • Making inroads against big, established leaders that have market dominance
  • Taking on 'sleeping giants' or
  • Moving into a new productive/service field beyond their current category and set of competitors to tackle a dominant leader

Entrants must detail the business challenge, the competitive landscape, and how the strategy was developed and implemented that drove the brand to succeed despite the odds. Entrants must clearly demonstrate that their brand/business was an underdog and challenging the competitor/s.

Small Budget

The most effective campaigns with a total budget between $100,000 - $500,000.

Micro Budget

The most effective campaigns with budgets under $100,000. 



Other Changes or Updates

Entry Forms

Please ensure you use the correct entry form for the particular category you are entering.

There are different entry forms for:

  • Government
  • Not For Profit Organisations
  • Most Original Thinking
  • Brand Value
  • Return on Investment
  • Long Term Effects
  • Media Led Ideas or Media Partnership 
  • Marketing Solutions Other Than Advertising
  • Shopper Marketing
  • Use of Data
  • Insights & Strategic Thinking
  • Positive Change
  • Challenger Brands

All other categories use the General Entry Form.


Page Limits & Charts Graphs & Images

You have up to ten A4 pages to tell your story. You may use as little or as much space as you wish for each question, so long as your total written case does not exceed ten A4 pages. This does not include the instructions front page, media addendum or the authorisation back page.

Charts, Graphs and Images: use of these is strongly encouraged throughout or at the end of the form. Graphs and charts are additional to the ten A4 pages. Creative images must not exceed three A4 pages, which can also be additional to the written case.

The Communications Council Effectiveness Data Questionnaire - 2020

You are required to complete "The Communications Council Effectiveness Data Questionaire - 2020' that has been designed to collect data that may not have been included in the entry. This questionnaire will enable us to continue to develop a database for case history analysis and insights. All data will remain confidential and be aggregated so it is unable to be linked back to an individual entry. Completion of this questionnaire is compulsory.