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BMF The Effective Advertiser of the Year
BMF The Effective Advertiser of the Year

Friday 6 September 2019

2019 Effie Award Winners Announced

  • BMF named Effective Agency of the Year 
  • Clemenger BBDO Melbourne awarded Grand Effie for “Overtaking the Classics to become Australia’s favourite beer” - Carlton & United Breweries 
  • Nine Gold Effies awarded overall

BMF has been named Effective Agency of the Year at the 2019 Australian Effie Awards, scooping two Gold, three Silver and three Bronze awards across three clients, ALDI Australia, Department of Social Services and George Weston Foods.

Two Golds were presented to The Brand Agency for Foodbank WA for “Turning a box of nothing into breakfast for WA kids”.

Two Golds were also presented to News Corp Australia for The Heart Foundation Australia for “Australia’s Worst Serial Killer”.

One Gold went to Clemenger BBDO Melbourne for Carlton & United Breweries’ campaign “Overtaking the Classics to become Australia's favourite beer”, which also went on to claim the coveted Grand Effie.

The Judges commented that “this is a classic case of how good marketing and advertising can still build a minor brand into a market leader.”

“In 2015, XXXX Gold outsold Great Northern by a factor of six to one. Four years later, Great Northern became Australia’s top-selling beer. This was achieved through well-considered insight, strategy and execution.”

“The Great Northern case study is a model for all students of advertising.”

The ceremony, which took place at ICC’s Parkside Ballroom in Darling Harbour in Sydney on Thursday night, delivered a further 16 Silver and 14 Bronze awards. This brings the total number of agencies awarded for outstanding measurable results to 15 and the number of clients to 19.

Additional Gold winners include:

  • The Monkeys for NRMA Insurance for “How reviving its original purpose reversed 8 years of decline for NRMA Insurance” 
  •  DDB Sydney for McDonald’s Australia for “I'm lovin' the short of it (as much as the long)” 
  • BMF for ALDI Australia for “Good Different Phase 2: Questioning the cult of Loyalty” 
  • BMF for ALDI Australia for “How a German supermarket became Australia's most trusted brand”

Commenting on the Effective Advertiser Award which was presented to ALDI Australia, the judges said: "Good different is not just an advertising mantra, it is embedded in ALDI’s DNA. It is extraordinary that a German retailer is regarded as Australia’s most trusted brand.

“As an advertiser, ALDI has trusted their agency, BMF, for many years to create good different campaigns. And, as their Effie awards record shows, they work”.

Mark Green, Chair of The Communications Council, said that each year the quality of the Effies cases raises the bar for creatives and strategic thinkers, and delivers increasing value to clients’ businesses.

“Eleven years on, the Effies remain one of the most important dates in our industry’s calendar. These awards have one of the most rigorous judging processes, so even to become an Effies finalist is a huge achievement. Congratulations to all our winners and finalists,” he added.

The full list of Gold Effie Winners by Category is as follows:

Food, Confectionery & Snacks
DDB Sydney - McDonald’s Australia - I'm lovin' the short of it (as much as the long)

Financial Services
The Monkeys - NRMA Insurance - How reviving its original purpose reversed 8 years of decline for NRMA Insurance

Best Smaller State Campaign
The Brand Agency - Foodbank WA - Turning a box of nothing into breakfast for WA kids

Short Term Effects
News Corp Australia - The Heart Foundation Australia - Australia's Worst Serial Killer

Most Original Thinking
BMF - ALDI Australia - Good Different Phase 2: Questioning the cult of Loyalty

Brand Value
BMF - ALDI Australia - How a German supermarket became Australia's most trusted brand

Not For Profit Organisations
The Brand Agency - Foodbank WA - Turning a box of nothing into breakfast for WA kids

Media Led Idea or Media Partnership
News Corp Australia - The Heart Foundation Australia - Australia's Worst Serial Killer

Long Term Effects
Clemenger BBDO Melbourne - Carlton & United Breweries - Overtaking the Classics to become Australia's favourite beer

All case studies will be online at effies.com.au from 6 September 2019. The Communications Council would like to thank its sponsors and supporters for their generous support, including Marquee Sponsor Think TV, Ad Standards Displayground, Facebook, KPMG, Primerchord Production Music and UnLtd.

Download a full list of winners

 

 

Wednesday 26 June 2019

2019 Australian Effie Awards Announce 99 Finalists in Round One

Following a rigorous round of online judging by 122 industry experts, The Communications Council announces that 99 finalists, from 25 agencies on behalf of 44 clients, have made it into Round Two of the 2019 Australian Effie Awards. 

Finalists will now compete for effectiveness awards across 26 categories, assessed by a team of 52 senior marketers, consultants and researchers. 

Chairman of Judges, Colin Wilson-Brown said “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.” 

The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced at a presentation in Sydney on Thursday 5 September.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Displayground, Healthcare Communications Council, KPMG, Shootsta and UnLtd.

View full list of finalists

 

 

IDEAS THAT WORK.
 

 

Order Trophies here